Research methods for business students /
Saunders, Mark N. K.
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - London : Pitman, 1997. - xiv, 429p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references and index.
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
9780273620174 (pbk.) : £18.99 0273620177
Business--Research
Business--Research--Data processing
Business and Management.
Research & development management
Operational research
Market research
Business mathematics & systems
658.0072 SAU
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - London : Pitman, 1997. - xiv, 429p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references and index.
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
9780273620174 (pbk.) : £18.99 0273620177
Business--Research
Business--Research--Data processing
Business and Management.
Research & development management
Operational research
Market research
Business mathematics & systems
658.0072 SAU