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Strategic management.

Rosen, Ronald.

Strategic management. Ronald Rosen. - London : Pitman, 1995. - 256p. ; 19 x 25 cm.

Includes bibliographies and index.

1. What is Strategic Management? -- 2. Influences on Strategic Management -- 3. What Business are We in? -- 4. The Environment -- 5. Analysing the Organisation -- 6. Structure -- 7. Culture and Management Style -- 8. Strategic Options -- 9. Money Matters -- 10. Criteria for Strategic Choice -- 11. Planning, Implementation and Control -- 12. The Turbulent Environment -- 13. Strategic Planning -- 14. Strategic Planning Worksheets.

This text aims to provide a clear awareness of the problems of management in an increasingly competitive and turbulent world. It concentrates on the classic theories, concepts and models.

9780273612506 (pbk.) : £15.95 0273612506 (pbk)


Strategic planning.
Management.
Business and Management.
Business strategy
Management & management techniques

Management Planning

658.4012 ROS

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