International hospitality management /
International hospitality management /
edited by Richard Teare and Michael Olsen.
- New York ; Chichester : Wiley, 1992.
- xviii,356p. ; 25cm.
Subtitle on cover: Corporate strategy in practice.
Includes bibliographical references and index.
Part l The international environment: impact analysis and the international environment; the strategy, structure, environment co-alignment; the intemational hospitality industry and public policy; corporate diplomacy in the Asia-Pacific era. Part 2 Competitive strategies: going global, acting local - the challenge of Choice International; competitive marketing strategies in the international hospitality industry; a brand extension strategy for Holiday Inn world-wide development; development strategies for international hospitality markets; multi- and transnational firms - the impact of expansion on corporate structures. Part 3 Corporate structures and planning: building on strength at Forte PLC - a structure and strategy for the 1990s; comparative corporate structures and design; strategies for creating customer-oriented organizations; culture, customization and innovation - a Hilton International service brand for the Japanese market; hotel strategic planning at the business and unit level in the USA. Part 4 Corporate systems and analysis: the strategic role of information technology systems; corporate performance appraisal in the international hospitality industry; labour strategy in international hotel management; developing and maintaining a strategy for service quality; developing a responsive global network of Hyatt hotels and resorts.
9780471570998 (cased) : No price 9780273037972 (pbk) : No price 0273037978
92000993
Hospitality industry--Management
Hospitality & service industries
Hotels Management
647.940684 TEA
TX911.3.M27I54 / 1992
Subtitle on cover: Corporate strategy in practice.
Includes bibliographical references and index.
Part l The international environment: impact analysis and the international environment; the strategy, structure, environment co-alignment; the intemational hospitality industry and public policy; corporate diplomacy in the Asia-Pacific era. Part 2 Competitive strategies: going global, acting local - the challenge of Choice International; competitive marketing strategies in the international hospitality industry; a brand extension strategy for Holiday Inn world-wide development; development strategies for international hospitality markets; multi- and transnational firms - the impact of expansion on corporate structures. Part 3 Corporate structures and planning: building on strength at Forte PLC - a structure and strategy for the 1990s; comparative corporate structures and design; strategies for creating customer-oriented organizations; culture, customization and innovation - a Hilton International service brand for the Japanese market; hotel strategic planning at the business and unit level in the USA. Part 4 Corporate systems and analysis: the strategic role of information technology systems; corporate performance appraisal in the international hospitality industry; labour strategy in international hotel management; developing and maintaining a strategy for service quality; developing a responsive global network of Hyatt hotels and resorts.
9780471570998 (cased) : No price 9780273037972 (pbk) : No price 0273037978
92000993
Hospitality industry--Management
Hospitality & service industries
Hotels Management
647.940684 TEA
TX911.3.M27I54 / 1992