Persuasive imagery : a consumer response perspective /
Persuasive imagery : a consumer response perspective /
edited by Linda M. Scott, Rajeev Batra.
- Mahwah, N.J. ; London : Lawrence Erlbaum, 2003.
- xxi, 436 p., [4] p. of plates : ill. (some col.), facsims. ; 24 cm.
- Advertising and consumer psychology .
- Advertising and consumer psychology .
Includes bibliographical references and index.
1.Persuasive imagery: what do we really know -- 1.Persuasion by design: the state of expertise on visual influence tactics -- 2.A review of the visual rhetoric literature -- II.Image and response -- 3.When the mind blinks: attentional limitations to the perception of sequential visual images -- 4.Cognitive and affective consequences of visual fluency: when seeing is easy on the mind -- 5.A levels-of-provessing model of advertising repetition effects -- 6.Changes in log designs: chasing the elusive butterfly curve -- 7.Visual persuasion: mental imagery processing and emotional experience -- III.Image and word -- 8.Scripted thought -- 9.Visual linguistic processing of ads by bilingual consumers -- 10.The role of imagery instructions in facilitating persuasion in a consumer context -- IV.Image and ad -- 11.The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising -- 12.Invoking the rhetorical power of character to create identifications -- 13.Promises, promises: exploring erotic rhetoric in sexually oriented-advertising -- 15.Understanding visual metaphor in advertising -- V.Image and object -- 16.Color as a tool for visual persuasioin -- 17.The marriage of graphic design and research - experimentally designed packages offer new vitas and opportunities -- 18.Building brands: architectural expression in the electronic age -- 19.No one looks that good in real life!: projections of the real versus ideal self in the online visual space -- 20.Persuasive form: mobile telephone in Hungary.
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
9780805842029 (hbk.) : No price 0805842020 �98.83
2002021630
Imagery (Psychology)
Persuasion (Psychology)
Advertising--Psychological aspects
Psychology.
Occupational & industrial psychology
Media studies
Social, group or collective psychology
Advertising
Media, entertainment, information & communication industries
BF367 / .P464 2003
153.852 SCO
Includes bibliographical references and index.
1.Persuasive imagery: what do we really know -- 1.Persuasion by design: the state of expertise on visual influence tactics -- 2.A review of the visual rhetoric literature -- II.Image and response -- 3.When the mind blinks: attentional limitations to the perception of sequential visual images -- 4.Cognitive and affective consequences of visual fluency: when seeing is easy on the mind -- 5.A levels-of-provessing model of advertising repetition effects -- 6.Changes in log designs: chasing the elusive butterfly curve -- 7.Visual persuasion: mental imagery processing and emotional experience -- III.Image and word -- 8.Scripted thought -- 9.Visual linguistic processing of ads by bilingual consumers -- 10.The role of imagery instructions in facilitating persuasion in a consumer context -- IV.Image and ad -- 11.The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising -- 12.Invoking the rhetorical power of character to create identifications -- 13.Promises, promises: exploring erotic rhetoric in sexually oriented-advertising -- 15.Understanding visual metaphor in advertising -- V.Image and object -- 16.Color as a tool for visual persuasioin -- 17.The marriage of graphic design and research - experimentally designed packages offer new vitas and opportunities -- 18.Building brands: architectural expression in the electronic age -- 19.No one looks that good in real life!: projections of the real versus ideal self in the online visual space -- 20.Persuasive form: mobile telephone in Hungary.
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
9780805842029 (hbk.) : No price 0805842020 �98.83
2002021630
Imagery (Psychology)
Persuasion (Psychology)
Advertising--Psychological aspects
Psychology.
Occupational & industrial psychology
Media studies
Social, group or collective psychology
Advertising
Media, entertainment, information & communication industries
BF367 / .P464 2003
153.852 SCO