Transnational management : text, cases, and readings in cross-border management.
Bartlett, Christopher A., 1943-
Transnational management : text, cases, and readings in cross-border management. - 4th ed. / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2004. - xiii, 850 p. : ill., facsims., maps ; 24 cm.
Previous ed.: published as by Christopher A. Bartlett, Sumantra Ghoshal. Boston, Mass.; London: Irwin/McGraw-Hill, 2000. Text on lining paper.
Includes bibliographical references and index.
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
9780071232289 (hbk.) : �39.99 0071232281 (pbk.) �56.69
2003052671
International business enterprises--Management
Business and Management.
International business
Multinationals
Management & management techniques
HD62.4 / .B365 2004
658.049 BAR
Transnational management : text, cases, and readings in cross-border management. - 4th ed. / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2004. - xiii, 850 p. : ill., facsims., maps ; 24 cm.
Previous ed.: published as by Christopher A. Bartlett, Sumantra Ghoshal. Boston, Mass.; London: Irwin/McGraw-Hill, 2000. Text on lining paper.
Includes bibliographical references and index.
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
9780071232289 (hbk.) : �39.99 0071232281 (pbk.) �56.69
2003052671
International business enterprises--Management
Business and Management.
International business
Multinationals
Management & management techniques
HD62.4 / .B365 2004
658.049 BAR