Total global strategy II : updated for the Internet and service era /
Yip, George S.
Total global strategy II : updated for the Internet and service era / George S. Yip. - [2nd ed.]. - Upper Saddle River, N.J. : Pearson Education, c2003. - xix, 299 p. : ill. ; 24 cm.
Previous ed.: published as Total global strategy. 1995.
Includes bibliographical references (p. 276-286) and index.
9780131218772 (pbk.) : �35.99 0131218778 (pbk.) �57.17
Service industries.
Electronic commerce.
International business enterprises--Management
Strategic planning.
Business and Management.
International business
Business strategy
Business competition
Multinationals
658.049 YIP
Total global strategy II : updated for the Internet and service era / George S. Yip. - [2nd ed.]. - Upper Saddle River, N.J. : Pearson Education, c2003. - xix, 299 p. : ill. ; 24 cm.
Previous ed.: published as Total global strategy. 1995.
Includes bibliographical references (p. 276-286) and index.
9780131218772 (pbk.) : �35.99 0131218778 (pbk.) �57.17
Service industries.
Electronic commerce.
International business enterprises--Management
Strategic planning.
Business and Management.
International business
Business strategy
Business competition
Multinationals
658.049 YIP