gogo

Business research methods /

Bryman, Alan.

Business research methods / Alan Bryman, Emma Bell. - Oxford : Oxford University Press, 2003. - xv, 608 p. : ill. ; 25 cm.

Includes bibliographical references (p. 577-596) and index.

Business research strategies -- Research designs -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Using the Internet as object and method of data collection -- Writing up business research -- Ethics in business research -- Doing a research project.

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

9780199259380 (pbk.) : �25.99 0199259380 (pbk.) �39.57

2004298710


Business--Research--Methodology
Business and Management.
Research methods: general
Business & Management

HD30.4

658.0072 BRY

Powered by Koha